What does Sony mean to you? The days when it was king of the hill in the audio as well as TV worlds are long gone, however most of us on the auto reveal team keep in mind Walkmans, TVs as well as even Sony mobile phones fondly. 
If you expand the conversation out to the next generation of new cars and truck purchasers – as well as I have three of them in my home – Sony means PlayStation as well as Pictures; the business was behind the latest Spider-Man movie!

Tesla design S with prototype battery covers 752 miles on single charge

Which puts the brand in an fascinating location when it comes to cars. clearly it has zero pedigree in the automotive world, other than supplying parts to cars and truck makers, as well as its very first idea cars and truck in 2020. But, then, Tesla…
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It definitely got our team speaking – as well as the prospect of Sony promoting a cars and truck with its PlayStation platform, or in its movies, is the kind of advertising other cars and truck makers spend millions on – although it seldom pays off.
A Sony cars and truck might show up with an aspect of great that makes it instantaneously desirable, in addition to a focus on tech as well as infotainment with genuine provenance. 
But can we trust the business to establish as well as develop a complex new electric car? Ultimately, it doesn’t have to – not with the likes of Magna around.
Magna is one of the biggest cars and truck business you’ve never heard of. It’s the business that cars and truck business utilize to engineer as well as develop their cars. It has already been working with Sony, it’s working with Fisker as well as it’s likewise working on the Ineos Grenadier. 
And currently Magna’s plants develop the Jaguar I as well as E-Pace, the BMW 5 series as well as Z4 (and its Toyota Supra sibling) as well as the Mercedes G-Class. The listing of past cars and trucks as well as clients is likewise impressive.
What makes a cars and truck desirable these days is not only what it looks as well as drives like, however what the brand means as well as exactly how it’s marketed. Sony may well have lost out to the Koreans in the TV world, however its arrival on the cars and truck scene might be one of the most interesting we’ve seen for ages.

Check out the latest on Sony’s plans for an electric cars and truck here…